Gavs Master key

MKE Week 19 - 24

Week 20 – The Hedgehog Concept

So this week I learnt about the hedgehog concept, which I will share with you today.

Jim Collins wrote a book ‘Good to Great’ this book became very influential.

Excerpts from Good to Great

Are you a hedgehog or a fox? In his famous essay “The Hedgehog and the Fox,” Isaiah Berlin divided the world into hedgehogs and foxes, based upon an ancient Greek parable: “The fox knows many things, but the hedgehog knows one big thing.” 

Those who built the good-to-great companies were, to one degree or another, hedgehogs. They used their hedgehog nature to drive toward what we came to call a Hedgehog Concept for their companies. Those who led the comparison companies tended to be foxes, never gaining the clarifying advantage of a Hedgehog Concept, being instead scattered, diffused, and inconsistent. 

For the comparison companies, the exact same world that had become so simple and clear to the good-to-great companies remained complex and shrouded in mist. Why? For two reasons. First, the comparison companies never asked the right questions, the questions prompted by the three circles. Second, they set their goals and strategies more from bravado than from understanding.

A Hedgehog Concept is not a goal to be the best, a strategy to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at. The distinction is absolutely crucial

Every company would like to be the best at something, but few actually understand—with piercing insight and egoless clarity—what they actually have the potential to be the best at and, just as important, what they cannotbe the best at. And it is this distinction that stands as one of the primary contrasts between the good-to-great companies and the comparison companies.

To go from good to great requires transcending the curse of competence. It requires the discipline to say, “Just because we are good at it—just because we’re making money and generating growth—doesn’t necessarily mean we can become the best at it.” The good-to-great companies understood that doing what you are good at will only make you good; focusing solely on what you can potentially do better than any other organization is the only path to greatness.

As you search for your own concept, keep in mind that when the good-to-great companies finally grasped their Hedgehog Concept, it had none of the tiresome, irritating blasts of mindless bravado typical of the comparison companies. “Yep, we could be the best at that” was stated as the recognition of a fact, no more startling than observing that the sky is blue or the grass is green. When you get your Hedgehog Concept right, it has the quiet ping of truth, like a single, clear, perfectly struck note hanging in the air in the hushed silence of a full auditorium at the end of a quiet movement of a Mozart piano concerto. There is no need to say much of anything; the quiet truth speaks for itself. 


Here is Jim explaining the Hedgehog Concept in this short YouTube Video

So lets get started and write down the your answers to the three questions!

1) what you are deeply passionate about.

2) what you can be the best in the world at.

3) what best drives your economic or resource engine. 

Why multitasking isn’t good?

Media multitaskers pay mental price, Stanford study shows

Think you can talk on the phone, send an instant message and read your e-mail all at once? Stanford researchers say even trying may impair your cognitive control.

By Adam Gorlick

Attention, multitaskers (if you can pay attention, that is): Your brain may be in trouble.

People who are regularly bombarded with several streams of electronic information do not pay attention, control their memory or switch from one job to another as well as those who prefer to complete one task at a time, a group of Stanford researchers has found.

High-tech jugglers are everywhere – keeping up several e-mail and instant message conversations at once, text messaging while watching television and jumping from one website to another while plowing through homework assignments.

But after putting about 100 students through a series of three tests, the researchers realized those heavy media multitaskers are paying a big mental price.

Read the rest of this report at

Peace be the journey, Love & light


Check these other MKE Blogs

Check out my Podcast ‘Good Habits’

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3 Comments Week 20 – The Hedgehog Concept

  1. Bibi Lindahl

    I loved learning about the Hedgehog Concept and I know I will be using it as a tool for several things. Very helpful! Thank you for sharing that will all of your readers. Keep up the good work, my friend! ♥

  2. Laura

    I’ve proven to myself many times that multi-tasking is not the way to go! I really enjoyed reading the Hedgehog Concept again… understanding what we can be the best at–lifechanging! 🙂

  3. Pingback: Week 21 - Is everything miracle? - Gavs Master key

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